Nutraceuticals Reimagined: Moving Beyond the Pill to Keeping Up with Consumer Demands

Consumer demand for functional food and drinks drives innovation in supplemental delivery formats.  While many customers are keen to access health benefits, there is a growing trend for alternative forms that are easy to swallow. This month, Wilson sat down to speak with Whole Foods Magazine, about the new and innovative products that go beyond pill and capsule formats. He also discusses the challenges in achieving proper dosage brands face while trying to meet the demands of this growing trend.