Conservation, Preservation and the Work of FairWild

In this video, Wilson talks Anastasiya Timoshyna of FairWild. Tune in as they discuss:

Question #1: What I love about the FairWild standard is that it brings a rigorous and thorough framework to sustainability of wildcrafted plants, in particular, what we call MAP plants. Which are Medicinal and Aromatic Plants.

Question #2: What percentage of our herbs would you estimate are wildcrafted?

Question #3: Why is it important to have sustainable practices, with the increase in demand for medicinal aromatic plants?

Question #4: Why does Fairwild include a social responsibility portion in their plan?

Question #5: How do you think companies and brands can become better stewards of these natural resources? Can’t wait to have you back or a colleague of yours to do a deep dive on our FairWild Northern Schisandra project later this Fall, if all goes well.

 

To watch  more interviews with herbal industry leaders and learn more about what's happening in the herbal supply chain, please visit our YouTube Channel